Willy Wonka & The Chocolate Factory: Purple Coat

Worn By: Gene Wilder
Year: 1971
Value: $73,800*

In the history of cinema, there have been more family movies than you can shake a stick at, but few have left a lasting impression. 1971’s Willy Wonka & The Chocolate Factory brought Roald Dahl’s story to life in the best possible way, thanks in part to the efforts of Gene Wilder.

Wilder’s portrayal of the sharp-minded eccentric Wonka was exceptional and further aided by an impeccable costume. The wonderful purple coat was sold to a private bidder in 2012 for the handsome price of $73,800. Incredibly, Paramount Pictures only made $1.5 million for the movie.

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